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MEETING AND EVENT MARKETING

Marketing Database

Event planners can create and manage their own targeted database for event marketing

Simple online import of current client marketing lists

Add and modify names and address

Categorize names and companies for specific marketing pieces

Customized email marketing campaigns

Utilize pre developed templates

Brand each template with company and event logos

Create your own customized template

Market in a variety of formats

HTML

Newsletter format

Flash

Create “Smart Invitations”

Email customized attendee invitationsiii)Increase ROI

Send different invitations to specific categories

Embed attendee information within invitation

Attendee information will automatically be populated in registration form

Invitation Options

Decline

Remind me later

Remove me from your list

Surveys

Decline

Post event

Session and speaker specific

Hotels

Food and Beverage

Future event locations

etc

Customized

Track and report attendee click through/responses

Define additional marketing campaigns based on attendee behavior

Create customized Meeting or Event brochure

Includes:

Destination

Hotels

Agenda

FAQ’s

etc

Benefits

Reduce marketing time

Reduce marketing costs

Increase ROI

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