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Marketing Database
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Event planners can create and manage their own targeted database for event marketing
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Simple online import of current client marketing lists
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Add and modify names and address
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Categorize names and companies for specific marketing pieces
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Customized email marketing campaigns
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Utilize pre developed templates
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Brand each template with company and event logos
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Create your own customized template
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Market in a variety of formats
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HTML
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Newsletter format
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Flash
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Create “Smart Invitations”
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Email customized attendee invitationsiii)Increase ROI
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Send different invitations to specific categories
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Embed attendee information within invitation
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Attendee information will automatically be populated in registration form
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Invitation Options
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Decline
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Remind me later
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Remove me from your list
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Surveys
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Decline
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Post event
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Session and speaker specific
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Hotels
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Food and Beverage
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Future event locations
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etc
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Customized
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Track and report attendee click through/responses
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Define additional marketing campaigns based on attendee behavior
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Create customized Meeting or Event brochure
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Includes:
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Destination
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Hotels
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Agenda
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FAQ’s
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etc
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Benefits
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Reduce marketing time
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Reduce marketing costs
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Increase ROI
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